idto.ai
Co-founder - Product
I have led product and solutions from day one as we built idto from scratch. Together, we have onboarded 120+ businesses, with 55+ now transacting, while operating with a lean team.
Bengaluru, India / Dubai, UAE
Aditya Sreekumar
“Life is beautiful.”
I’m Aditya Sreekumar, a design-first product builder and entrepreneur with 7+ years across fintech, identity, B2B SaaS, solutioning and GTM.
I love technology, well-designed products and people who build businesses. I think of myself as a problem solver: I like noticing where something breaks, understanding why, and working out how to make it useful.
Selected work
Jan 2025 - now
Cashfree Payments
Product Strategy - Secure ID
Led product strategy and customer solutioning for Secure ID, the identity verification suite at one of India’s largest payment aggregators.
Equal.ai
Product - BFSI workflows
Led the BFSI workflows charter as Equal expanded its identity and financial-data products.
TartanHQ
Product hire #3 - Platform & Data Products
Built and scaled payslip OCR and self-serve onboarding, and worked on HRMS-based connectors.
Writing
Things I noticed and could not unsee, across payments, identity, fraud, consent and product incentives.
Read the essays 02 / NotebookIdeas I am exploring
Working theses around adaptive identity, programmable trust, AI-native teams and overlooked users.
Open the notebookIf you are building around trust, I will probably have opinions.
I’m deeply interested in fintech, trust and safety, identity workflows, identity-led personalisation and applied AI. These are both professional and personal interests, and where I spend most of my time.