idto.ai
Co-founder - Product
Building the orchestration and product layer above fragmented identity infrastructure.
Aditya Sreekumar•Bengaluru, India
I build products where identity, trust and difficult infrastructure meet real customers.
I am a product builder and customer-facing operator with 6+ years across fintech, identity, B2B SaaS, solutioning and GTM. I am currently co-founding idto.ai, a product layer above fragmented identity infrastructure.
I like ambiguous zero-to-one problems, unusually honest customer conversations, and products where the important complexity should disappear for the person using them.
100+businesses using idto
200+merchant conversations
6+years building products
A brief work history
From early zero-to-one work to building identity infrastructure today.
2025 - now
Cashfree Payments
Product & Strategy - Identity / KYC
Learning the distance between a successful KYC API response and a successful customer journey.
Equal Identity
Product - Digital Identity
Exploring what a user-controlled identity and verified-data layer could look like for India.
Writing
Things I noticed and could not unsee, across payments, identity, fraud, consent and product incentives.
Read the essays 02 / NotebookIdeas I am exploring
Working theses around adaptive identity, programmable trust, AI-native teams and overlooked users.
Open the notebookIf you are building around trust, I will probably have opinions.
Identity, onboarding, fraud, applied AI, or a hard product-GTM problem where the neat answer stopped working.
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